淡江大學會計學系

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出版期刊目錄

期刊

項目	資料
卷期 Vol. & No.	第14卷第2期 Vol 14 No. 2
標題 Title	企業社會責任事件宣告與股價異常報酬之研究 The Relationship between CSR Announcements and Abnormal Stock Returns
作者 Authors	黃瓊瑤　王癸元　張鳳真 Chiung-Yao Huang　Kuei-Yuan Wang　Feng-Chen Chang
出版日期 Publish Date	2013-11-30
摘要 Abstract	傳統經濟、財務與會計領域的學者，認為公司會致力於企業社會責任活動，是建構於採行企業社會責任行動可極大化股東價值之前提上。然而，卻有另一派學者極力主張，即使會導致股東價值減少，部分公司仍會投資於企業社會責任活動以提升整體社會的福祉。本文聚焦於證券市場投資人觀點，探討正負面企業社會責任事件宣告對於投資人評價決策之影響，進而反映至股價異常報酬。本研究主要奠基於資源基礎理論、合法性理論與展望理論來建構假說，並採用事件研究法加以檢測。實證結果發現正(負)面企業社會責任事件宣告，可產生顯著為正(負)的股價異常報酬，且投資人對於負面企業社會責任事件宣告的反應幅度，較正面企業社會責任事件宣告的反應幅度大。本研究結果除可瞭解企業社會責任資訊對市場投資人投資決策之影響外，並可提供企業管理者制訂企業社會責任策略與政策之參考。 Does the implementation of corporate social responsibility (CSR) contribute to the assets of a firm or does it increase expenditures? This issue remains a practical management issue of considerable importance to managers. This study performed a literature review and explored the relationship between CSR announcements and abnormal stock returns among companies listed in Taiwan. The research framework was based on resource-based theory, legitimacy theory, and prospect theory. Our empirical results revealed a significantly positive (negative) relationship between positive (negative) announcements regarding CSR event and abnormal stock returns. In addition, the impact level of the negative events was greater than that of the positive events. These findings provide a reference for investors as well as for managers in the development of a CSR strategy.
關鍵字 KeyWords	企業社會責任、股價異常報酬、資源基礎理論、合法性理論、展望理論 corporate social responsibility, abnormal stock returns, resource-based theory, legitimacy theory, prospect theory
DOI (全文下載 Download)	10.6675/JCA.2013.14.2.03
相關文章 Related Articles	他山之石：萬大方集團之企業社會責任報告書對台灣電信業之啟示(Lessons from Vodafone Group Plc in the Conformity of GRI Guidelines in CSR Reports) 企業社會責任績效與CEO薪酬的關係(The Relationship between Corporate Social Responsibility Performance and CEO Compensation) 非審計服務的提供是否會影響審計品質？企業社會責任（CSR）報告確信服務與財務報表審計之例證(Does Providing Non-audit Service Impact Audit Quality? Evidence of Corporate Social Responsibility (CSR) Report Assurance and Financial Report Audit Quality) 評估揭露企業社會責任公司之租稅規避：來自會計資訊品質的觀點(Tax Avoidance Assessments in the CSR Firms: Insights from Accounting Information Quality) 企業社會責任績效對首次公開發行公司期初報酬之影響(The Impact of CSR Performance on IPO Underpricing)